Ebooks are changing the
way we read and write and as sales continue to rise, more authors are buying into
the idea of writing specifically for the eBook market. The unique format of an
eBook, however, makes writing one a little bit different from penning a printed
book. Below are three important pointers that will help authors excel in the world of eBook writing.
Think SEO
Search Engine Optimization
(SEO) will help your eBook get discovered, so you should think about using
relevant keywords in your eBook’s title, headings, and subheadings. For example, suppose you’ve written a memoir called Out of the Dark, this title won’t really show up on anyone’s online
search results because it's too broad, but if you instead called your book Out of the
Dark: My Struggle with Multiple Sclerosis this title would yield more 'hits' because it's more specific, anyone searching for “multiple sclerosis” would likely locate your eBook with much more ease.
Add lots of links
The beauty of eBooks is
that you can hyperlink virtually any text to material on the Internet. Say you’re listing
resources it’d be an excellent idea to hyperlink them to external sites to save your
readers the effort of researching, all they have to do is click on the hyperlink and there they're are. This measure is likely to augment traffic to
your site. Also, at the end of your eBook, it’s a good idea to provide your
e-mail address as well as you Facebook, and Twitter accounts so you can communicate with your
readers. Today’s authors need to make themselves reachable via multiple social media outlets.
Include lots of extras
Readers love free content and some authors provide sample
chapters of other books or even short reads at the end of each eBook. Offering the reader freebies many times translate to an increase in sales. So, if you have a short story
that's been lying around unused, why not add it to the end of your eBook and attract readership?
Maria
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